Paphos, Cyprus – May 13, 2019 – When your company utilizes bulk SMS or SMS marketing to stay in touch with your customers and send them marketing messages, it’s important to provide them with a way to opt out that is highly visible and easy to use so your company stays compliant with GPDR regulations. SMS.to takes compliance, security and privacy rules very seriously and three unique ways for customers to unsubscribe or opt out when businesses use SMS.to services. These include Shortlinks, Toll-free numbers and Shortcodes.
Shortlinks provide a customer with a link that they can click if they’d like to stop receiving messages from your company. They simply need to enter their phone number, which quickly unsubscribes them or automatically unsubscribe them on click. Toll-free numbers are also available for a customer to call and automatically opt out. Shortcodes unsubscribe a customer when they send a specific text to a shortcode.
If you’re currently using bulk SMS or wandering about SMS & GDPR compliance and still want to stay in contact with your customers, you already know how important it is to have consent and they opted in to the list of people that your business can contact. You are probably diligent about keeping a record of the way that they confirm their acceptance to receive communication from you. This helps ensure that if a complaint is made, you have evidence showing that the customer was agreeable and wanted to receive your messages.
After the EU General Data Protection Regulation (GDPR) was released in 2018, clearer guidelines were given regarding how customers’ information must be kept on file. Customers must have a way to easily request that their personal details are removed from your system or any other systems that they may be a part of. A popular method used by a number of customers to let your business know that they would like to opt out of your SMS marketing campaigns is by responding with the word “STOP.” If a current customer sends a text back to your company with this type of message, their information should be completely removed from your system.
In some situations, customers will text back another word, which indicates that they don’t want to use your service. Rather than trying to guess if they want to opt out or not, we have taken the ability for them to unsubscribe to the next level. By using Shortlinks it’s an initial way to streamline the process, which benefits both you and your customer. Your business stays compliant and your customer unsubscribes.
By providing toll-free numbers to customers who may be located around the world, you’re giving them a simple way to easily contact your company and opt out of direct messaging. This also streamlines the process and automatically records the intentions of your customer, which will come in handy if you ever need to prove anything.
Finally, by giving your customers a third way to unsubscribe, your business is showing that you want to stay compliant with GDPR and other regulations that are important to follow. This will help keep your business out of trouble and in compliance with current regulations when you are involved with bulk SMS and SMS marketing.
For more information, please visit https://sms.to/
Media ContactCompany Name: SMS.to – Intergo Telecom LtdContact Person: Media RelationsEmail: Send EmailPhone: +35726913001Address:3 Nikolaou Nikolaidi City: Paphos, 8010Country: CyprusWebsite: https://sms.to/
