Aggregate Chinese wisdom and focus on branding. On January 19, 2019, the 3rd China Brand Value Forum and 2019 China Top 100 Brand Value Conference were successfully held in the Dongxu auditorium of School of Economics Peking University. The forum is jointly hosted by China Brand Value Network and organized by Shenzhen Daguan Advertising Company(Beijing Branch).
The guests attending the forum include: Mr. Mao Linkun, former Deputy Director of the General Office of the CPC Central Committee; Mr. Ji Peiding, former Deputy Minister of the Ministry of Foreign Affairs; Mr. Ai Feng, former Chief Editor of the Economic Daily and Chairman of the Brand Union Think Tank; Mr. Ye Xiangxun, former Director of the Hong Kong and Macau office of the Supervisory Committee of the State-owned Assets Supervision and Administration Commission; MS Aiho Hosonuma, Associate Professor of Economy Management and Research Department of Japan SBI University; Mr. Zhangjun, Vice President of Aoyuan Group Company; Mr. Jiang Yutong, General Manager of Seazen Holdings Co., Ltd.(Kunming); Ms Song Jinhong, Secretary General of the Peking University China Brand Value Evaluation Research Platform; H.E. Mr. Anton Rill, Ambassador of Bosnia and Herzegovina Embassy; Mrs. Zorica Tashkovska, Charge D’affaires of Macedonia Embassy; Mr. Kostadin Tashkovski, Deputy Director of Macedonia Embassy; Mr. Luca Formentini, Commercial Attaché of Italy Embassy; other foreign friends; experts and scholars. The forum is hosted by Dr. Yan Yu, Director of the Strategic Cooperation Office of School of Economics Peking University. Representatives from government, academia, industry and media sectors, teachers, students and alumni of Peking University, more than 200 people attended the forum.
Change with the situation, take the opportunity and make right judge and choice.
Brand value is the one of the important signs of the development of the times. After 40 years of reform and opening up, China’s economy has entered a new era, and brand strategy has become an important breakthrough in promoting supply-side reform. Experts and scholars, political and business guests deeply analyze the rules of brand value, study the general trend, explore the road of characteristic development, promote high-quality development, and converge the consensus of brand building.
Mr. Cui Jianhua, secretary of the Party Committee of School of Economics Peking University, delivered a speech for the forum. Later, he delivered a keynote speech entitled Embrace the Future with New Economy; Mr. Ai Feng, former Chief Editor of the Economic Daily and Chairman of the Brand Union Think Tank, delivered a keynote speech on “Brand Internationalization”;Associate Professor, Ms Aiho Hosonuma from SBI University of Japan delivered a keynote speech on “Brand Strategy of Two Japanese Centennial Enterprises – SHISEIDO & TORAYA”; Mr. Zhang Jun, Vice President of Aoyuan Group, delivered a keynote speech on ” Aoyuan’s Strategy and Its Brand Development”.
Ms Song Jinhong, Secretary General of the Peking University China Brand Value Evaluation Research Platform, announced China Top 20 Brand Value Rankings. The total brand value of companies on the 2019 China Top 100 Brand Value Rankings is 10,510 billion yuan, covering 22 industries and 18 provinces and cities (districts). There were 6 Chinese brands with a value of more than 300 billion yuan, 6 with a brand value between 200 billion and 300 billion yuan, and 22 with a brand value between 100 billion and 200 billion yuan. The rankings reflects the development status and trends of China’s strong brands to a certain extent, which confirms the fruitful achievements of Chinese brands in the context of supply-side reform. Ms. Song Jinhong announced the 2019 China Top 100 Brand Value Rankings. The companies ranked 1st to 15th were Tencent Holdings Limited, Alibaba Group Holdings Limited, Industrial and Commercial Bank of China Limited, China Construction Bank Corporation, China Mobile Limited, Huawei Technologies Co., Ltd., Bank of China Co., Ltd., China Ping An Insurance (Group) Co., Ltd., Agricultural Bank of China Co., Ltd., China Petroleum & Chemical Corporation, Shanghai Automotive Group Co., Ltd., China National Petroleum Corporation, China State Construction Corporation, China Shenhua Energy Co., Ltd. and China International Airlines Co., Ltd.
In order to make the list more credible and win the trust of consumers, we will invite the Beijing Asia-Pacific Economic Promotion Association International Brand (Value) Committee and international famous brand experts to certify the list, and continue to publish on China Brand Value Network(www.bvrcn. Com) in succession. Coming soon!
Mr. Sun Xiaopan, Executive President of Beijing Association for the Promotion of Asia-Pacific Economic Cooperation and Ms Song Jinhong, Sectary General of Peking University China Brand Valuation Research Platform awarded the representatives of companies on the rankings. Seazen Holdings Group and Aoyuan Group received the award. The brand value of Seazen Holding Group Co., Ltd. is 34.388 billion yuan, ranked 91st; the brand value of Aoyuan Group Co., Ltd. is 33.555 billion yuan, ranked 93rd.
In the round-table dialogue session, Mr. Ji Peiding, former Deputy Minister of the Ministry of Foreign Affairs, Mr. Ye Xiangxun, former Director of the Supervisory Committee of the State-owned Assets Supervision and Administration Commission, Mr. Jiang Yutong, General Manager of Seazen Holdings Co., Ltd.(Kunming), Mr. Yu Jinlong, Associated Creator of Celebrity Circle of Brand Value of China Brand Value Network and other guests held benign interactions about excellent brand and country strength, sharing their experiences on brand building. The guests reached consensus that entrepreneur spirit in a new era is needed in order to build excellent Chinese brands and participate global business competition.
With great future ahead, we should advance bravely. There is a long way to go for Chinese brands. The brand power is rising, and the value of brand will continuously be released. The brand value reflects the strength of China’s own brand, and represents the upgrade from “Made in China” to “Innovate in China”. China Brand Value Forum is a high land of academic research which converges sectors of academia, industry, politics. It completes brand valuation system, cultivate unique brands, promote the internationalization of brand building, disseminate business civilization, build high-level academic platform. The forum successfully concluded in a rigorous, warm and deep atmosphere.
Special thanks to the following parties for their strong support to this event:
Beijing Yisheng Investment Co., Ltd.
Beijing Guoke Renquan Health Technology Co., Ltd.
Guangdong China Travel Service (Shenzhen) Travel Agency Co., Ltd.
Jiangxi Xiushui Shencha Industrial Co., Ltd.
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